‘RD x California Girls’ Collection is designed to extend the Rocket Dog brand and ethos of Forever-California-Cool, with an influential millennial twist. The collection debuts with a collaboration with notable celebrity fashion stylist Chloe Bartoli (Shay Mitchell, Jared Leto, Chanel Iman, Poppy Delevingne, Shanina Shaik, Lewis Hamilton, W Magazine and Nylon) who will create the next chapter for the Rocket Dog brand in SS18. Rocket Dog, the iconic brand which gained popularity in the ‘90s for its trendsetting platform sandals and stacked footwear, emerges with this new collection perfectly timed to the re-emergence of this resurrected fashion era and footwear statement.
With each collection debut under the ‘RD x California Girls’ umbrella, Rocket Dog will partner with a new visionary from the fashion world, which Chloe Bartoli perfectly exemplifies as their debut collaborator.
“I am beyond excited to collaborate with Rocket Dog! Growing up, if you didn’t have a pair of Rockets Dogs’ in high school, you were definitely not part of the cool crowd. I decided to make my collection a little bit more masculine than what they generally design! Instead of designing pieces that were more on the feminine side like Rocket Dog‘s classic platform sandal, I decided to take the platform and add a more rock ‘n’ roll/punk vibe to the collection.” - Chloe Bartoli
Gen Z and millennial’s want sound bites of information and regularly use social media, the “of-the-moment” formula behind the new Rocket Dog collection offers a perpetually fresh range, that is targeted to maintain interest and excitement with even the most fleeting customer.
“The collection will pulse fresh micro-trends, direct from the runway, mixing in inspiration from the millennial web and the streets. It is very important that the styles are varied for universal wear across geographic regions, while attracting new millennials and Gen-Zers along with Rocket Dog loyalists. Everyone loves California cool. It is a universal love.” - Cathy Taylor, CEO of Millennial Brands
The collection will launch officially in April 2018 and be sold online at www.rocketdog.co.uk and at www.schuh.co.uk.