Pure London Expands Its Content Programme

Pure London expands its highly regarded content programme with a line-up of over 30
industry experts offering visitors in-depth industry knowledge and smart insight alongside its
curated selection of the world’s best manufacturers and brands.

Across the three days (11th – 13th February) Pure London will deliver a series of seminars,
keynote addresses, panel discussions, workshops, trend presentations and one-to-one’s
covering hot topics including sustainability, the circular economy, creating powerful online
content to grow your business, building an effective Instagram community, buying
intelligence, tips for pricing, how to work with influencers, and building your brand. To further
enhance the visitor experience and guide buying choice, both the Main Stage and Future
Stage will offer inspirational daily catwalk shows and an exclusive WGSN buyer briefing
showcasing the key trends for AW18/19 on Sunday 11th.

More than 30 inspiring speakers have been secured across the three days, including a
keynote address from author and Cosmopolitan Editor-in-Chief Farrar Storr. Others joining
her on the programme include Alison Lowe and John Williams from the London College of
Fashion, Sam Burgess from Social Mouth, Alice Ratcliffe from Appear Here, Shelly Tweed
from The Retail Practice, Dessy Tsolova from Utelier, Karolina Barnes from Estila, Stylist
Kalee Hewlett, Helen Goodwin at Made You Look!, Andrew Stewart from Rupert Sanderson,
and menswear influencers including Mitchell Webb, Ed Lemont, Paul McGregor and Carl
Thompson. To view the full programme visit https://www.purelondon.com/pure-londonseminar-

The hugely popular Meet the Experts sessions, which launched in July 17, will again provide
visitors with a unique opportunity to have 20-minute face-to-face discussions with many of
the above names. Visit https://www.purelondon.com/meet-the-experts pre-show to book one
or more free of charge sessions with experts covering a host of relevant topics including
visual merchandising, PR and marketing, social media and building your brand on
Instagram, working with influencers, launching a brand and general business advice.

For visitors starting out in the fashion industry, Pure London has introduced its ‘Retailers of
the Future’ programme. A specially tailored and completely free programme to help navigate
the professional retail landscape and get ahead from the very beginning. As part of the
programme, Tuesday 13th sees the London College of Fashion takeover the Future Stage
offering fashion career advice, a menswear styling session and digital marketing tricks and

The new sourcing and manufacturing section Pure Origin will run its own dedicated content
programme discussing innovation, sustainability, fabrics of the future, reshoring, and the
impact of Brexit on the fashion supply chain.

Julie Driscoll, Managing Director at Pure London comments: “Our growing content
programme reflects our bold new manifesto for 2018 championing and celebrating fashion at
its most ambitious. From our perspective, at Pure London, we are here to lead the market,
influence the future and celebrate individuality. We bring passion, ideas, curiosity, face to
face networking, and education together with an edit of the best international brands,
creating a platform for great business and empowering visitors to bring fashion to life. We
are seeing far-reaching changes in the industry from politics to pricing, so a key role of the
education programme is to look at all of these changes and challenges, create an
environment to discuss them, provide insight from experts, and guide brands and retailers to
negotiate positively through these uncertain but exciting times.”

Pure London now welcomes over 700 brands from 48 countries and over 10,000 UK and
International visitors. For more information visit www.purelondon.com. The next edition
takes place from 11th-13th February at London Olympia.

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