Dedicated Entrance For Pure Man

Following its continued growth, UK menswear trade show Pure Man will feature a
dedicated entrance for menswear buyers. Launched in 2016 and now celebrating its
5th season, Pure Man is growing rapidly and is expected to showcase over 100 new
and existing menswear brands offering classic to cutting edge menswear,
sportswear and accessories.

Pure Man serves the growing demand for menswear from fashion retailers, having
identified a gap in a market set to grow by 30% to £15bn by 2021. As men continue
to raise the sartorial bar ever higher, their clothing moves from niche tailoring to
mainstream fashion. Featuring mid to high-end menswear brands offering newness,
emerging designers, trend-led designs, back-to-basics essentials, handpicked
accessories and footwear, Pure Man has been attracting more and more buyers over
the seasons, most appreciating that 70% of the brands are new and/or exclusive to
the show.

Co-located at Pure London and new sourcing event Pure Origin, buyers at Pure Man
now include retailers expanding into this flourishing sector, alongside buyers who
already carry both genders and for whom the show is an unrivalled cross-buying

Adam Gough, Head of Menswear commented: “Menswear is definitely having a
moment and all the indicators are showing exponential growth. We are really excited
to have our own dedicated entrance this season and visitors will be welcomed by a
host of exciting international and UK brands. We have plenty of Pure Man exclusives
too that I’m sure will excite buyers looking for something fresh.”

New brands joining the line-up for February 2018 including Swedish outwear and
footwear brand Tretorn, iconic French brand Chevignon, organic basics from
Portugese based Colorful Standard and Parisian designer Yoahm Barouhk brings
his luxury and original tailored Lords & Fools pieces. Other exciting French labels
include Bohardy Paris, luxury leather accessories brand Bonastre, and Samuel
Gassman Paris.

British shirting company Jack Carter London will be launching its new collection of
polo and short sleeve shirts, shorts, trousers, jumpers and jackets. Further new
brands include Oliver Strelli, Broker Jeans Spirit, Rupert & Buckley, AVERSE,
TAGS, and Turkish brand Avva.

Returning to Pure Man, Poetica Jeans offers clever design and premium materials
married with innovative tailoring and current trends. Noble Wilde returns from New
Zealand to offer its luxurious collection of merino knitwear. While urban lifestyle label
Robot Brands have re-signed after a successful first show, offering a men’s apparel
collection exploring the relationship between humans and artificial intelligence.
Barror London also returns offering great style, amazing fit and superb quality, as
do Swedish Dedicated Brand with their collection of organic and sustainable

To find out more information on the AW18 event, visit The
next edition will take place from 11th – 13th February at London Olympia, welcoming
over 800 brands across menswear, womenswear, young fashion, athleisure,
footwear and accessories, as well as the new sourcing event Pure Origin.

For further information or images contact: Philippa Suitters at Good Results PR: or call 0203 397 5180 / 07866 362980

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