News Archive
All brands must adapt to stay ahead
EVEN successful footwear brands must adapt to stay ahead in the current climate according to Ascot International founder Geoff Seth.
He set up the company in 1972 providing sports shoes to cater for the fitness boom of the 70s and 80s.
For years the brand produced a huge variety of trainers, football boots and squash shoes, but after over 30 years in a competitive market it needed to find a wider audience.
Geoff turned to market research in order to find out exactly what the consumer wanted and came up with three new ranges to attract a new type of buyer.
EVEN successful footwear brands must adapt to stay ahead in the current climate according to Ascot International founder Geoff Seth.
He set up the company in 1972 providing sports shoes to cater for the fitness boom of the 70s and 80s.
For years the brand produced a huge variety of trainers, football boots and squash shoes, but after over 30 years in a competitive market it needed to find a wider audience.
Geoff turned to market research in order to find out exactly what the consumer wanted and came up with three new ranges to attract a new type of buyer.
Schuh welly exchange
SCHUH is launching its first ever 'Welly Exchange' at festivals this summer, offering visitors the chance to keep their feet dry and contribute to charity at the same time.
The idea is that when festival goers get tired of their muddy and ruined sandals or trainers, they can visit the exchange to swap them for a brand new pair of wellies.
Their discarded shoes will then be collected by the European Recycling Company and shipped to third world countries where they can be cleaned up and sold on - creating a much needed local industry.
SCHUH is launching its first ever 'Welly Exchange' at festivals this summer, offering visitors the chance to keep their feet dry and contribute to charity at the same time.
The idea is that when festival goers get tired of their muddy and ruined sandals or trainers, they can visit the exchange to swap them for a brand new pair of wellies.
Their discarded shoes will then be collected by the European Recycling Company and shipped to third world countries where they can be cleaned up and sold on - creating a much needed local industry.
