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US brand BC Footwear to preview at Pure
A FOOTWEAR collection which is a favourite with women in the States is heading to the UK and will be previewing at Pure this Summer. 
BC Footwear, which originates from California, mixes vintage and current fashion with a youthful flair and is stocked in popular US boutique Kush and fashion stores including Urban Outfitters and Nordstream. 
It is being brought into the UK by seasoned distributors Jackal and BC shoes will be previewing their SS08 collection at Pure this summer.  
Dave Ross from Jackal said: “We’re delighted to be bringing BC footwear to the UK, it’s such a special brand that attracted us immediately.  
“BC really stood out to us as a stylish offer to the UK market. We saw how popular the brand was in the US, among celebrities and shoppers alike, and we can’t wait to preview the new summer collection at Pure in August.” 
Current highlights this year include the aptly named ‘Beauty Queen’ - a printed peep toe pump with cute bow detail, acid bright patent sandals, metallic leathers and the totally original ‘Coast To Coast’ - a canvas button up pump.

Many companies failing to comply with online laws
ON-LINE fashion and footwear companies are risking penalties because they are not meeting basic legal requirements with their websites, according to a leading legal expert. 
A survey of well-known UK fashion websites carried out by Fox Williams found that many businesses are failing to comply with basic on-line laws. 
It found that 88 per cent of websites collect data about users via input forms such as when users register with the site to make a purchase or simply to feedback comments.  
By law, these companies are required to notify their details and the purposes for which they collect this 
information to the Information Commissioner.  
However, Fox Williams found that 42 per cent of companies that collect personal data have not notified under the Data Protection Act. 
It was also found that the websites faired even worse in respect of other basic requirements of the Data Protection Act.  
While 70 per cent of the websites provided a privacy policy, only 36 per cent of sites contained the required information about the use of cookies. 
Thirty three per cent of sites were found not to give their full legal name and 64 per cent of sites did not show their VAT number. 
Overall, the survey suggests that fashion companies are giving a very low level of priority to ensuring that their websites comply with basic legal diligence.  
Nigel Miller, Fox Williams e-business partner,said: “The low levels of legal compliance are astonishing. Our survey shows that even well-known brands are failing to consider the legal implications of doing business on-line or simply having a web site.”

'Simple' shoes for Trafford Centre staff
STAFF at one of the UK’s biggest indoor shopping centres traded in their uniform loathers for funkier and greener footwear as part of World Environment Day. 
Customer service staff and security at the Trafford Centre in Manchester changed their footwear for a week leading up to World Environment Day. 
They wore ‘Simple’ shoes which are 100 per cent carbon neutral and sustainable. The shoes from the Green Toe range are all made from natural or recycled materials such as cork, bamboo, natural crepe, latex and recycled car tyres. 
Female staff members wore either the ‘GT Jane’ - made from wood, latex, cotton canvas and car tyres - or the ‘Toe Jam’ - a natural laytex pedbed with cotton canvass upper. 
Male staff members wore the ‘Sloppy Toe’, the slip on Shuf loafer and the flip flop ‘Toe Foo’ made from cotton, crepe rubber and cork. 
Alison Reid, head of The Trafford Centre Green Scheme, said: “Everyone at The Trafford Centre is eager to do their bit, and although regulations mean that we cannot wear these fantastic shoes while we are on duty, we shall certainly have them on our feet in our free time.  
“Creating awareness of the steps you can take as a member of the public to help the environment is vital, and if our staff wearing these 100 per cent sustainable shoes hits home, then it is a fantastic start.”

Majority step out in wrong footwear
THE majority of the outdoor sports and walking population will step out in the wrong footwear this summer, claims an online retailer. 
ExtremeGB.com, an outdoor and extreme sports equipment retailer, conducted research which found that around 85 per cent of walkers and extreme sports fans wear the wrong size or type of shoes. 
The retailers says that only a small percentage actually check their shoe size and even fewer research the purpose and use of shoe when buying sports or outdoor footwear. 
Edward Giles of ExtremeGB.com believes that the vast majority of outdoor enthusiasts are causing themselves unnecessary discomfort and pain because they are not taking care when choosing shoes. 
He said: “The vast majority of outdoor enthusiasts are wearing the wrong size or type of shoes - and the pain they maybe accept as normal is actually completely unnecessary. 
"There are several key issues which can result in a number of conditions or injuries, all of which severely compromise mobility - but while a foot or ankle niggle may be just that around the house or travelling to 
work, it can be anything from a holiday- wrecker to a life-threatening matter if you're any sort of outdoor enthusiast.” 
He says that when buying outdoor shoes, customers should buy the best pair they can and think more about what use they want and need out of their footwear. 
"The right sort of shoe should feel supremely comfortable, whether at the beginning or end of your activity. On dry land - or occasionally very wet land - shoes and boots should support the ankles and sole. 
Tight enough to be painful is most definitely not 'support'. 
“The key point is that people still think that because an outdoor shoe looks the part, it can play the part. Completely false. There is no such thing as a good, cheap, outdoor shoe. A good shoe or boot will cost, but boy, will you notice the difference."
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