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Adjustable-height heels
Adjustable-height heels
AN American brother and sister duo have created a high heeled shoe with an adjustable heel which they believe will revolutionise the women’s footwear industry. 
Lauren Handel from Philadelphia says that the new type of footwear offers women more choice and comfort when it comes to high heeled shoes. 
The shoes, named Camileon Heels, feature a patent-pending adjustable-height technology which enables wearers to adjust their heel height from three and a quarter inches high to a one and a half inch low heel position, without them even having to take off their shoes. 
The heel’s stainless steel shank, locking mechanisms and screw attachment to the shoe are believed to be unique to women’s footwear and are designed to ensure stability, durability and safety.  
Women just have to simply pull down on the lower half of the heel, push under and then push back to adjust the height.

Women put up with the pain
WOMEN still love their high heels despite the pain and risk of injury that comes with wearing them, according to research. 
A new study has shown that nearly half of all women wearing high heels, 45 per cent, have fallen or twisted their ankle whilst wearing high heels. 
According to the study of 1,000 women by Bazuka, those who are single, under 34 and live in the North are the most at risk from their beloved shoes. 
Six in ten aged 16 to 34 admitted to falling in heels and injuring themselves and half of single women have tripped, compared to 44 per cent of married women. 
Eighty two per cent of Geordie girls also say they have taken a tumble - compared to 63 per cent in Scotland and only 32 per cent in the South-East.

Buying shoes is good for you!
BUYING fabulous shoes is good for your health, according to a new study. 
Women have been saying for years that buying a new pair of shoes makes them feel good and now it appears there is some truth behind it. 
New research has found that the excitement of finding a sensational pair of stilettos or boots can send a woman’s heart racing up to 120 beats per minute - a rate usually associated with a vigorous workout. 
Researchers monitored the heart rates of 35 women as they shopped for shoes in Basingstoke, Hampshire, Nottingham and Leicester. 
They found that whenever they found a pair they particularly liked, their heart rate almost doubled, soaring from around 70 beats per minute to 120 beats per minute. 
They also found that hunting out the perfect skirt or top didn’t produce the same results which scientists believe could help explain why women have such a weakness for shoes.

Heelys safer than sports – study
USING wheeled footwear is significantly safer for children than taking part in active sports such as skateboarding, basketball and football, according to a new study. 
The study, conducted by American product safety consulting firm Heiden Associates, found that there is less chance of injury for children using Heelys wheeled footwear than there is for youngsters taking part in certain sports and activities. 
Heiden Associates analysed more than 2.056 million Consumer Product Safety Commission (CPSC) incident reports through CPSC's National Electronic Injury Surveillance System (NEISS) on product-related injuries from January 2001 through September 2006. 
It found that there was only 46 ER treated injuries per 100,000 participants aged from seven to 15. The findings have been welcomed by Heelys which has come under heavy criticism of late for not being safe.  
Although more than four million pairs of shoes have been purchased, many schools, shopping centres and other public spaces have banned Heelys due to safety concerns.

Tone up with 'miracle' shoes
WOMEN who want to tone up without going to the gym are finding help in a new range of footwear which promises to help people tone up with the minimum of effort. 
Chung Shi balance shoes are designed with curved sole technology and fitted with a reflexology bar in the centre of the shoe. 
Dubbed the ‘miracle’ shoes, Chung Shis are said to offer a number of benefits which include improved posture, weight loss, greater core stability, toned muscles and cellulite reduction. 
Celebrity fans of the shoes include supermodel Jerry Hall and the cast of Desperate Housewives.

Prada buys leading shoemaker
A LEADING Northampton shoemaker has been bought by Italian luxury goods group Prada. 
Prada, one of the World’s top luxury brands, has brought 55 per cent of Church's shoe firm, allowing them to take over full ownership. 
Prada's re-acquisition of the 133-year-old shoe brand was believed to be part of a deal between Prada and an Italian bank. 
Prada saw off several other bidders in 1999 to acquire Church's in a deal worth £106 million. Four years later the Italian company sold 55 per cent of its stake in the shoemaker to private equity firm Equinox. 
But by buying back the stake, the luxury goods giant has now regained 100% ownership of Church's. 
Church’s has factories in Northampton, Desborough and Kettering.

Designer shopping bag for just £5
LEADING accessories designer Anya Hindmarch has collaborated with Sainsbury's and global social change movement, We Are What We Do to produce a limited edition environmentally friendly designer shopping bag. 
The designer bag - which features the slogan 'I am not a plastic bag' - is retailing for just £5 and is available exclusively at selected places such as Anya Hindmarch UK stores, Colette in Paris and on the We Are What We Do website www.wearewhatwedo.org. 
It will also be available nationwide through 150 Sainsbury’s supermarkets from late April. 
David Robinson OBE, founder of We Are What We Do said: "This bag is a testament to the power of collaborative effort – everyone has worked on this bag for nothing and without any one of them, we would not be launching such an exciting and important product." 
The collaboration is a result of all involved organisations sharing the belief that the use of plastic bags is contributing to long term damage to the environment.

Employers urged to shape future of retail
FOOTWEAR employers are being urged to help shape the future of retail by helping to design a new qualification for young entrants to the industry. 
Linda Florance, chief executive of Skillfast-UK - the Sector Skills Council for the apparel, footwear and textiles sectors - is calling on UK businesses with a strong understanding of the retail market, to join a working group dedicated to developing the content of the Specialised Diploma in Retail. 
The Specialised Diploma in Retail will be a combined vocational and academic route into the industry for 14 to19 year olds. 
Linda said: "This is a brand new qualification, which aims to give young people a broad understanding of retail principles, with some highly relevant work experience. 
"We need leading employers from apparel, footwear or textiles, to help us shape the diploma so that it truly reflects the employment needs of the retail sector."
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