Creativity Reigns At Pure London

Latest News - Creativity Reigns At Pure London

Creativity and the feel-good factor reigned at Pure London with a celebration of global fashion while the key take aways included sustainability, experimentation, personalisation, collaboration and newness. During the three day event at London Olympia, the UK’s leading fashion trade show and most unmissable event for buying and inspiration, visitors shared their excitement at the refreshing mix of big brand names alongside emerging and exclusive designers echoing the comments from industry…

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